Hc (assistant Csp Manager)

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The Customer Strategy Planning Assistant Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights.

This role leads in Market Plan execution (Aligned to BU and Category Strategy) & Dynamic Resource Allocation

• Localizes Category Growth Strategy
• Executes strategically aligned Commercial Plan in Market
• Decides Channel/Customer Prioritization in Market and deploys the budget accordingly
• Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
• D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Category Growth Strategies: Localize (Develop and deploy) CGS at the channel and customer level. Work closely with Brand, CMI, NRM, and Shopper Marketing to build Customer sell-in
• Innovation: Define national innovation & launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU
• Targets and Budgets: Allocate USG targets and investment to deliver BG strategy by channel and customer. Define budgets by channel and customer to provide the UOM target from BU.
• Pricing and Promotions, Mix: Own Pricing & Promo strategy. Lead the monthly forecasting process and report and own Pricing & Promotions Mix NRM: Ownership of L4 and L5
• Execution: Deploy strategically aligned commercial plan in the market via CBD. Deploy launch plans to channels/customers to ensure the strength of execution. Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led
• Capability: Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM

ADDITIONAL RESPONSIBILITIES

• Develop customer & shopper insights. Translate insights into business-building opportunities within specific customers/channels.
• Use and leverage account-specific category and shopper insights.
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
• Integration of customer marketing plans with brand marketing plan and customer business planning
• Work with Account managers to ensure excellence in in-store activation and delivery of the integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
• Communicate the customer’s marketing and business strategy to the brand teams.
• Develop strong relationships with Customers at marketing and activation levels.
• Customer and customers’ Shopper input into the Innovation program
• Manage total trade investments.
• Consolidate field plans – customer input in S&OP
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.
• Lead execution of plans & activities including customized offerings (incl. special packs, channel-specific packs)
• Analyse the ROI of the marketing activities executed with the customer.
• Channel and Customer thought
• Responsible for implementing SHEQ and Security policies and management systems relevant to the role.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• 3 years relevant Category & Sales, Customer experience
• 1-2 years of account management experience is an advantage
• Customer Facing, Shopper Marketing or Brand Building experience is desirable

Skills

• Customer Management and Selling Essentials
• PoP Execution and Monitoring
• Optimizing Promotion Sell-out
• Leveraging Strategic Customer Understanding and Applying Shopper Insights
• Developing Integrated Brand Communications
• Category Management X 8 Net Revenue Management

General skills:

• Business Strategy and Formulation Business
• Planning and Implementation Project Management
• Change Management
• Business Process Design and Management
• Information Management Application and Exploitation of Information Technology Negotiation

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual, you are the one responsible for your own well-being and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever, we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Skills Required:

• Customer / Service / Secretarial
• Economics / Statistics
• Sales / Marketing / Business / Management