College Enrollment Marketers

Job Descriptions & Requirements

The jobholders will be responsible for running the Institute’s marketing campaigns and students’ enrollment drives. We are strictly looking for applicants who are willing to accept the following terms and conditions. We are strictly looking for applicants who are willing to accept the following terms and conditions.

          1. A retainer of 15,000 to be unlocked on the attainment of an enrollment of 15 students per            month. Any enrollment below 15 will be paid on prorate basis.

          2. A commission of Ksh.1000 for every additional enrollment in excess of 15 students per month.

          3. Travel/administrative allowance is included in the Ksh 15,000 retainer.

          4. Payments will be made either weekly/monthly

           5. For a student to qualify as enrolled, He/she must pay the admission fee and the equivalent of one month’s school fees.

KEY RESPONSIBILITIES:

• Execute marketing plans in liaison with the Marketing Officer.
• Timely distribution of marketing materials such as brochures, flyers, and posters.
• Generating live leads and making follow-ups to be able to convert them into business.
• Advise on the creation of advertisements and marketing materials to promote the college
• Participate in the evaluation of marketing activities to measure their effectiveness.
• Implementation of Go-To market campaigns to reach the target market on time and ensure targeted enrollment.
• Prepare monthly marketing reports on all marketing activities that have been implemented and develop a continuous improvement strategy.
• Participate in the preparation of marketing budgets.
• Implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the Job plus Brand.
• Plan and execute marketing activities using digital platforms such as websites, Facebook, Twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future marketing activities.

Qualifications:

• Diploma in Marketing
• One year’s experience in a similar role
• Thorough networks in the media fraternity
• Ability to meet stretched targets.

Skills Required:

• Sales / Marketing / Business / Management